Trinidad,Colorado

SOCIAL MEDIA CO-OP

Program Overview

The Social Media Co-op Program is a partnership between the City of Trinidad and local businesses to amplify their reach through targeted social media efforts. By leveraging Visit Trinidad’s established social media platforms and expertise, businesses can access a larger audience, promote their services, and contribute to the destination's brand narrative.

How it Works:

Please complete the form below to let us know you’re interested in participating and to provide valuable input on how we can best represent your business. Marty Hackett will contact you to arrange the $50 payment.

Afterward, Visit Trinidad’s social media manager will reach out to discuss your goals, content creation, post strategy, hashtags, and more. She will also schedule a visit to your business to capture video and photos.

Using this content, the social media manager will create and share a post about your business on Visit Trinidad’s Facebook and Instagram accounts, leveraging our audience to generate engagement.

Once the post is live, you’ll receive a detailed report showing likes, comments, and other key engagement metrics from each platform.

A view of the interior of So Co Mountain Art Emporium. There is a diverse collection of small crafts and artworks made by different artists.

Program Benefits:

Increased Exposure: Feature your business on Visit Trinidad’s social media channels with thousands of followers.
Professional Support: Access to high-quality content creation and social media marketing strategies.
Collaborative Promotion: Align your messaging with The City of Trinidad’s campaigns for greater impact.
Cost-Effective Advertising: Benefit from shared costs and resources.

Eligibility Criteria:

Must be a locally owned and operated business.
Aligns with Visit Trinidad’s mission and brand values.
Tourism-related or appeals to visitors (e.g., lodging, dining, attractions, events, retail).

extoerior of Colie's bakery in historic downtown Trinidad

tour director at the A.R. Mitchell Museum of Western Art

Program Components:

Program Components:

1. Social Media Features

Dedicated Post: One post on each of Visit Trinidad’s social media channels (Facebook & Instagram)
Tagging and Links: Inclusion of business tags, hashtags, and direct links to booking or shopping pages.

2. Content Creation

Professional photos/videos provided by The City of Trinidad
Engaging captions that resonate with the target audience.

3. Performance Insights

Report on engagement, reach, and other key metrics.

Cost Structure

1 dedicated post (reel or images) on each of Visit Trinidad’s social media channels
$50 Total

historic brick building in downtown Trinidad

FAQs:

Q: Will my post be standalone or combined with others?

A: Your business will have its own standalone organic social media post.

Q: Does it cost more if I want to use a carousel or video instead of a single image?

A: The cost for one post is always $50, whether it’s a carousel, video, or static image. The type of post will be determined collaboratively between you and Visit Trinidad’s social media manager.

Q: Do I have to share the carousel with other businesses? Will they be the same type of business?

A: No, your carousel or video will not be shared with any other business.

Q: Are these paid ads or organic posts?

A: You are purchasing an organic post on both Facebook and Instagram.