Trinidad,Colorado
SOCIAL MEDIA CO-OP
Program Overview
The Social Media Co-op Program is a partnership between the City of Trinidad and local businesses to amplify their reach through targeted social media efforts. By leveraging Visit Trinidad’s established social media platforms and expertise, businesses can access a larger audience, promote their services, and contribute to the destination's brand narrative.
How it Works:
- Please complete the form below to let us know you’re interested in participating and to provide valuable input on how we can best represent your business.
- Afterward, Visit Trinidad’s social media manager will reach out to discuss your goals, content creation, post strategy, hashtags, and more. She will also schedule a visit to your business to capture video and photos.
- Using this content, the social media manager will create and share a post about your business on Visit Trinidad’s Facebook and Instagram accounts, leveraging our audience to generate engagement. You will have the opportunity to review the post before it goes live, with up to 2–3 rounds of revisions to ensure the content accurately represents your business and aligns with your goals.
- Once the post is live, you’ll receive a detailed report showing likes, comments, and other key engagement metrics from each platform.
Program Benefits:
- Increased Exposure: Feature your business on Visit Trinidad’s social media channels with thousands of followers.
- Professional Support: Access to high-quality content creation and social media marketing strategies.
- Collaborative Promotion: Align your messaging with The City of Trinidad’s campaigns for greater impact.
- Cost-Effective Advertising: Benefit from shared costs and resources.
Eligibility Criteria:
- Must be a locally owned and operated business.
- Aligns with Visit Trinidad’s mission and brand values.
- Tourism-related or appeals to visitors (e.g., lodging, dining, attractions, events, retail).
Program Components:
Program Components:
1. Social Media Features
- Dedicated Post: One post on each of Visit Trinidad’s social media channels (Facebook & Instagram)
- Tagging and Links: Inclusion of business tags, hashtags, and direct links to booking or shopping pages.
2. Content Creation
- Professional photos/videos provided by The City of Trinidad
- Engaging captions that resonate with the target audience.
3. Performance Insights
- Report on engagement, reach, and other key metrics.
SOCIAL MEDIA
Post Structure
- 1 dedicated post (reel or images) on each of Visit Trinidad’s social media channels
FAQs:
Q: Will my post be standalone or combined with others?
A: Your business will have its own standalone organic social media post.
Q: Can I use a carousel or video instead of a single image?
A: The type of post will be determined collaboratively between you and Visit Trinidad’s social media manager.
Q: Do I have to share the carousel with other businesses? Will they be the same type of business?
A: No, your carousel or video will not be shared with any other business.
Q: Are these organic posts?
A: You are receiving an organic post on both Facebook and Instagram.
HOW TO APPLY
Complete the Social Co-op Program Application available below.
For inquiries, please contact:
Marty Hackett
Email: marty.hackett@trinidad.co.gov
Phone: 719-846-9843 x 160
After we receive your form submission, we will reach out to discuss your social post.
Did you know?
- Did you know you can list your business on Colorado.com for free?
- Instructions for adding your business can be found here.
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